Namelazz is a Russian brand of women’s clothes. Its founder and idea initiator is Kristina Khasyanzhina. The name of our brand takes root from the word ‘nameless’. Originally we didn’t want clothes we produce to be associated with the name of the founder. Clothes must speak for themselves.
Namelazz main pieces of clothes are corset dresses which can be easily called the DNA of the brand, neat and practical suits, perfectly fitted tapered trousers, and dresses which make special occasions even more special.
We started working in 2017. In just one and a half years, we opened two offline stores in Moscow and Yekaterinburg, launched an online platform and a successful instagram-profile which already has more than 350K subscribers.
Our own design workshop and office are situated in the centre of Yekaterinburg. At the moment we cooperate with 17 manufacturers spread all over Sverdlovsk oblast (Yekaterinburg, Revda, Kirovgrad, Pervouralsk, Nevyansk, etc). The whole team of more than 30 like-minded people work with us. Moreover, this number is constantly increasing.
The concept of Namelazz has been based on the image of our customers: elegant, feminine and sophisticated girls. We are strongly inspired by tournures of the woman body which we try to accentuate with the perfect fit and simplicity of our clothes.
Firstly, each piece is designed and tailored in our experimental workshop. When the piece is approved, we send a copy to be produced in a large quantity. Our team of designers and product engineers care about the high quality of clothes from their sketches to the release in the stores Namelazz.